Archive for August, 2009

Don’t Copy That 2 Goes Viral

Saturday, August 22nd, 2009

DP and Jason have a moment

UPDATE – We’ve hit the web big, with over 411,000 views on YouTube as of  December 2011. See the video and check out all the extra features here.

The sequel to our 1992 viral video Don’t Copy That Floppy has hit the Web in a big way, causing controversy, and getting more than a few laughs at our (admittedly heavy-handed) approach. In Don’t Copy That 2, actor / rapper ME Hart reprises his role as MC Double-Def DP, a virtual spokescreature who materializes to warn us about the downside of pirating software, music, games, and other copyrighted content.

A sneak-peek trailer for the new video was shown at the SIIA (Software & Information Industry Association) COdie Awards in San Francisco; the trailer became an instant hit on YouTube, racking up over 150,000 views in just a few weeks.

Like its predecessor, the new video features dance moves and sweet rhymes from cyber-rapper DP, as well as some hot vocals by hip-hop sensation BSheba. Yes, there are Klingons whose behavior may shock you. And yes, we did get permission to use them from Paramount, and yes, the Father of the Klingon language was there to coach the actors and provide authenticity.  And a surprise sequence at the end that is sure to generate some heated discussions and bring a provocative angle to the ongoing debate about copyright, piracy, and enforcement.

You can watch Don’t Copy That 2 on YouTube and enjoy the comments wildfire, or check out SIIA’s website for the video PLUS special features, production credits, stills, lyrics, and other goodies.